Deciding on the Brand name for your fashion label

In today’s marketplace with thousands of products and services being rapidly commoditised, a brand name helps to stand out and establish a clear identity in the market. The brand name in itself signifies the existence of a powerful “narrative” link to the brand.

“You must carefully define your attitude, your particular sense of style and fashion, and what sets you apart from the other labels” says Jay Jurisich, Creative Director, Igor, a branding consultancy firm based in San Francisco.

Fashion labels mostly use the designer’s name as the brand name. This helps in creating an association with the quality and uniqueness of the apparels. The value added on the name is to create a hook in order to connect the consumers with the unique identity of the designer in terms of quality and exclusivity. This would help to increase the longevity of the relationship like Giorgio Armani, GUCCI, Prada, etc.

What you may need to know before selecting a brand name

Define your audience archetype

The brand name may be created keeping the consumers in mind. A well researched name helps to associate with a large number of consumers. With a clearly defined name, it is easy to

Nikki Reed and Morgan Bogle Talk Their Freedom of Animals Collab

Actress Nikki Reed is fiercely passionate about animal rights, which is why a collaboration with Freedom of Animals, Morgan Bogle’s line of sustainable, animal-friendly bags, felt like a no-brainer: “I sat down with Morgan and in the first five minutes, we looked at each other and I said, ‘This has to be a partnership.’ I want to know her forever,” said Reed. Their immediate connection resulted in a six-piece collection of vegan handbags: a tasseled bucket bag, a circle bag, and belt bag that detaches into a clutch, all in a variety of neutrals. “​My goal wasn’t about anything other than creating really practical pieces​,” said Reed. Read on for more about the collection and their mutual passion for protecting animals:

​Harpers BAZAAR: Morgan, can you tell me a little bit about the ethos of Freedom of Animals and how you got it started?

Morgan Bogle: I launched two years ago. I’ve been a stylist for about 10 years and it was really difficult for me to work with fur and

The Best Shopping Sites to Help You Clean Out + Consign Your Closet

1) Vestiare Collective

This luxury consignment site based in France just launched a US version for users to buy and sell vintage designer items. Known for their vast collection of Chanel, Celine and Hermes, Vestiare Collective allows sellers to choose the price of the items they are selling. Then, after submitting 3-5 photos, descriptions, item condition and an asking price, your pieces go up on the site, similar to ebay. Unlike many other consignment sites, you are in control of your selling price—and Vestiare Collective even offers up tips on how to price your items correctly. Vestaire takes a percentage of each sale.


2) Rebagg

Ready to part ways with your old designer bag? Rebagg gives sellers cash for designer handbags based on condition, designer and price—right up front. Users can get a free binding offer, then send it to Rebagg with free shipping and get paid within 1-2 days. There’s no waiting for the bag to sell—the site will buy it from you immediately and handle the selling process

Tips to buy Designer Sherwanis for men in Karol Bagh

Karol Bagh is the best place in Delhi where you will get the best wedding attires to choose from. It has numerous shops and malls that house designer Sherwanis for men. Apart from Sherwanis, you will get all the other wedding accessories in Karol Bagh under one roof. Meena Bazaar is one such market in Karol Bagh where you can find all wedding things starting from the bridal gowns to anklets to Sherwani for men etc. But if you want designer outfits for your wedding then you need to think beyond and go for designer showrooms that too are in plenty in Karl Bagh. Here are some tips that will help you shop your wedding accessories before the final countdown starts.


Diwan Sahib


The name spells classiness itself. It is the most popular designer showroom in Karol Bagh wherein you can find Designer Sherwanis for men in different styles and taste. This showroom is for those men who love to experiment new things. Diwan Sahib is one such showroom that takes pride in maintaining the age-old traditions of Rajas and Maharajas. It has Sherwanis starting from Rs. 30,000. The Sherwanis have

Get Your Own Customize Sportswear On


Everything is done in online today for we are running for time, time is also money so there is no way to waste money by wasting time. For shopping we go for online in many shopping sites, we can find different stuffs like shirts, shoes, trousers etc. Now for shopping we don’t need to take much tension going to different malls selecting different items and at last having headache of what to take and what not to take, also it’s a lot waste of time.

What you do if you are told with your family for shopping (which is very boring for boys). Now to you can tell to your family that they don’t need to go out for shopping because it’s a generation of technology now it has been possible that you can do shopping sitting at your home, which is online shopping. There are many online shopping sites where you can do shopping sitting at your home without no afford and waste of time.

If you are a sports man then you will look for jersey and may be like to

Tips on updating your fashion ideas without spending a lot

Many people love to always be in fashion. They pay a lot of attention even to the smallest details of they wear. Some always make sure that their wardrobes are updated with the latest fashion trends and indulge with different fashion ideas. Although we can’t deny that there are some who just don’t care about the fashion at all.

But why we still need to care about fashion and why fashion is relevant? Let me site some definition of fashion and its importance.

Fashion as per the Dictionary is the prevailing style or custom, as in dress or behavior; fashion is something such as a garment that is in current mode or the style characteristic of the social elite. For most, fashion is an art of form, but for some it is almost a religion. You can use fashion to express yourself or to serve as an extension of your personality whether as a skater, soccer mom, professional or other. For most people it is a method of utilizing clothing, accessories and hair meaning a fashion statements can be made with clothes, accessories, shoes, hair, makeup, even your cellphone.

Personally, I see fashion as a very fun way to look and feel good and

Tips on updating your fashion ideas without spending a lot

Many people love to always be in fashion. They pay a lot of attention even to the smallest details of they wear. Some always make sure that their wardrobes are updated with the latest fashion trends and indulge with different fashion ideas. Although we can’t deny that there are some who just don’t care about the fashion at all.

But why we still need to care about fashion and why fashion is relevant? Let me site some definition of fashion and its importance.

Fashion as per the Dictionary is the prevailing style or custom, as in dress or behavior; fashion is something such as a garment that is in current mode or the style characteristic of the social elite. For most, fashion is an art of form, but for some it is almost a religion. You can use fashion to express yourself or to serve as an extension of your personality whether as a skater, soccer mom, professional or other. For most people it is a method of utilizing clothing, accessories and hair meaning a fashion statements can be made with clothes, accessories, shoes, hair, makeup, even your cellphone.

Personally, I see fashion as a very fun way to look and feel good and

The One Of A Kind Features Of The Authentic BJJ Kimono

The simple cut and design of the kimono has now turned it into something that can be worn as casual wear, apart from its original purpose of being an attire used in fighting sports or jiu-jitsu. Recent years and fashion trends have seen many variations done on the classic kimono, but underneath all those tweaks and variations, it is still essentially a kimono. Since different types of men also have different tastes when it comes to clothing, we see more and more men who are willing to buy a BJJ kimono. Shopping for a kimono garment would be easier if you familiarize yourself with the unique cuts and designs of these attires. You would then be able to tell them apart.
Fashion trends have constantly introduced various elements which, when incorporated into apparels, will set them apart from all the rest. You only need to take a look at the number of fashion elements used on the kimono. First, there is the fabric used for the garment. The fabric can be categorized into weaves that make the fabric. When you shop for a BJJ kimono, you will come across terms like a single weave kimono, a pearl weave, or a

Dog Air Travel Tips Take your Dog Anywhere

Ever gazed longingly through the shop window at that new leather handbag? You know its leather but what is it made of? Is it good quality leather? Is it cow leather or something more exotic? Oh look at that croc wallet next to it! Is it real? How do they make that? Let’s take a look at some of the common leather types and finishes.

Leather is a byproduct of other industries, for example the meat industry, where the skins are a secondary in value to the meat. This is an important distinction between the fur industry where the fur is the primary material sought, with the meat of lesser value as a byproduct.

Leather is animal skins or hides that have undergone one or more tanning processes. Applying this definition, rawhide is not technically leather although it is usually lumped in with the other forms. Rawhide is made by scraping the skin, soaking it in lime then stretching it while it dries. Rawhide is brittle and stiff and is used for drum heads where it does need to flex significantly, its also great for dog chews.

In general, leather is sold in four forms; full grain leather, top grain leather, corrected grain

Too Old for Leopard Prints or Black Leather? Not Us

I may be over 50 on the outside, but in my mind I’m still a fun, wild, youthful babe. A lot of us must feel the same way, too; why else would we get tiny tattoos or wear navy polish and black bras (instead of nice-girl nude ones)?

Inevitably, however, there comes that MFR (moment of fashion reckoning) when we wonder, “Am I too old for this?” If you have recently experienced an MFR of your own, here’s how to tell if you look terrific or tacky.

Black leather. Unless you ride a Harley, consider trading in that tough-girl motorcycle jacket for a black leather pencil skirt, a pair of slim leather jeans or some leather leggings. All three are just as edgy, but they’re a lot more sophisticated and versatile.

>> Playboy Bunnies: Then and Now

You can pair any of these bottoms with a ladylike top — a fitted white shirt, a silk blouse or a soft, relaxed sweater like Katie Couric, Halle Berry and Helen Mirren have been spotted in recently. The resulting contrast of fierce and feminine works just fine for us.

But don’t be a fabric snob, either! Faux leather has equal cachet now, and it doesn’t bag or stretch.

Research examines male influences on ‘looking’ middle class

They might be called a chip off the old block, but when it comes to upward social mobility, they might call Dad a lesson in what not to wear.

University of Cincinnati research takes a new approach to examining the socialization of male children into the middle class. The research by Erynn Masi de Casanova, a University of Cincinnati assistant professor of sociology, was presented at the 109th Meeting of the American Sociological Association in San Francisco.

Based on interviews with 71 male, white-collar workers in three major metropolitan cities, Casanova explores how adult men perceive the relationship between representing family, identity and culture through appearance. “Their accounts show how parents, particularly fathers, explicitly or implicitly socialized them into standards of dress and appearance that can best be described as respectable and professional in relation to work dress and the middle class,” says Casanova.

“Many of these men remembered receiving from an early age the message that being presentable and dressing appropriately was important and expected in locations such as school, church and work,” Casanova says. The paper includes one German immigrant’s recollections of his father — a handyman who dressed blue collar during the week and wore a Sunday

How are ordinary consumers transforming the fashion business

One of the most important shifts of the 21st century is the ability of consumers to participate in markets they love such as music and fashion. A new study in the Journal of Consumer Research reveals how ordinary consumers have changed the inner workings of the fashion business by sharing their passion for fashion on a wide variety of websites.

“The accumulation of rather small, individually incremental, innovations in existing practices by consumers can cumulatively help to usher in important market-level changes in the institutional work that supports a market, the categories of actors within it, and the underlying logics that inform it,” write authors Pierre-Yann Dolbec and Eileen Fischer (both York University).

By studying highly engaged fashion consumers such as bloggers and members of web forums and outfit sharing websites, the authors identified three important changes resulting from the participation of ordinary consumers in the fashion market.

Consumers have taken on some of the work that was previously done exclusively by professionals such as stylists and photographers by curating looks and creating images on outfit sharing websites. The online activities and interactions of consumers have also fueled the emergence of popular fashion bloggers who now attend fashions shows alongside

Designer Ashish Gupta, the Indian-connect between Taylor Swift & Miley Cyrus

Fashion designer Ashish Gupta, the man behind the houndstooth sequined crop top and joggers inspired pants that Taylor Swift wore to the MTV music awards early this month may be of Indian origin but considers himself wholly a part of the London fashion industry. “I moved to London to study fashion, and have lived and worked there pretty much ever since.. I was unable to get a place to study at any of the fashion schools in India, so I guess I would not be considered a part of the Indian fashion scene in that sense,” he said in an email chat.

Considering that not much is known about him in the Indian circuit, Gupta said that he was born in Delhi, to two doctors and that he studied Fine Arts in India before moving to London to complete an MA at Central St Martin’s. The story of how he went on to become a designer is also a unique one. Apparently his plans to work in a Paris design studio were foiled when his bag containing his entire portfolio was stolen at the Gare du Nord train station.

“After my MA, I

Upcycling in fashion and staying legal

Upcycling adds value to products

Upcycling is a term given to adding value to recycled products through transformation of the original or the creation of something new by using parts of pre-existing products. Upcycling is a new trend promoted by those interested in a more sustainable lifestyle. With increasing consciousness of the consequences of waste and obsolescence on our environment, upcycling has been embraced in the fashion industry.

The upcycling practices of three fashion designer/makers who sought legal advice regarding the legitimacy of their activities provide a means of explaining the potential legal implications for upcycling. Their questions focused on whether their actions infringed the rights of the designer or manufacturer of the original garment.

Adding artwork, embellishment and decoration

Ilona buys multiples of a product from last season’s ranges at a discounted price. She then modifies these new garments by for example adding details such as velvet trimming to plain pants, new buttons, frills or transforms the garment by removing a collar from a jacket or cutting a skirt shorter. Another upcycling practice involves painting or printing text or her original artwork onto a new garment such as a plain t-shirt. She was selling her clothing at markets and to small boutiques.

Ilona removes

How social media has changed the fashion industry

As recently as 2010, the sight of a mobile phone on the front row of a catwalk was rare.

Roll on five years and at the world’s most prestigious shows the glow of a Snapchat or an Instagram account is never far away.

But as well as making the fashion world more accessible, social media could actually be changing how the industry works.

We’ve asked one fashion expert to explain.

From the age of three, Josh Newis-Smith knew he wanted to work in fashion after becoming obsessed with Minnie Mouse’s “snazzy dresses”.

Now the 26-year-old is junior fashion editor for Grazia magazine, has been to loads of fashion shows and is in the middle of one of fashion’s most important months.

September is the time designers reveal their collections for the following spring and summer.

New York and London Fashion week have been and gone, Milan and Paris are still to come, but as Josh pauses for breath he tells us he’s noticed a change.

Image caption Mobile style at London Fashion Week

“We’re all watching a show through our phone, rather than our eyes,” he says.

“Social media is now so relentless, you are spending

The High Price of Fashion

Fashion has never been more expensive, but conversations about that sort of thing take on far greater urgency outside fashion circles than they do inside the gilded bubble. The Yves Saint Laurent gown on this page is $33,905; a bank teller makes $20,000 a year. Louis Vuitton makes a handbag that costs $20,000; the average car is, like, $30,000. Luxury retailers say prices have risen 25 to 50 percent over the past five years. Is the price of being fashionable out of control?

The prices quoted above are not from the invitation-only haute couture; they are ready-to-wear prices from the best department stores and boutiques. It’s hard for most people to fathom such outlandish excess; it’s become hard for the excessive spender to feel the full glory of her excess when the status barometer is forever on the rise. The Economist reports that time-shares in private jets are in demand. The New York Times, in an editorial hammering executive pampering excesses, says that “flaunting your affluence now requires a megayacht at least 80 feet long, with its own helipad, gym and antique furniture.”

But which of us mortals walks into the megayacht department looking for the one they can afford? We

Faster cheaper fashion

STAFF line a wide aisle, cheering. Blue balloons bob in anticipation. Then the doors open and throngs of women rush in, clutching shopping bags to gather up their bounty—dresses, jumpers, shoes and other treasure. The scene, captured in a video of a store opening in France last year, is common for Primark—the company dubs such exuberance “Primania”. The Irish retailer, owned by Associated British Foods (ABF), now sells more clothes than any other retailer in Britain. In 2006 Primark opened its first store in Spain. Since then it has marched steadily across the continent, establishing outposts in the Netherlands, Portugal, Germany, Belgium, Austria and France. Sales rose by 150% between 2009 and 2014, making Primark a new force in the global rag trade (see chart)

Now the retailer is plotting its boldest invasion. On September 10th it will open its first shop in America, the world’s biggest clothing market. Boston will be first to get a Primark, to be followed shortly by seven other sites in the

You Say You Want a Devolution

For most of the last century, America’s cultural landscape—its fashion, art, music, design, entertainment—changed dramatically every 20 years or so. But these days, even as technological and scientific leaps have continued to revolutionize life, popular style has been stuck on repeat, consuming the past instead of creating the new.

The past is a foreign country. Only 20 years ago the World Wide Web was an obscure academic thingamajig. All personal computers were fancy stand-alone typewriters and calculators that showed only text (but no newspapers or magazines), played no video or music, offered no products to buy. E-mail (a new coinage) and cell phones were still novelties. Personal music players required cassettes or CDs. Nobody had seen a computer-animated feature film or computer-generated scenes with live actors, and DVDs didn’t exist. The human genome hadn’t been decoded, genetically modified food didn’t exist, and functional M.R.I. was a brand-new experimental research technique. Al-Qaeda and Osama bin Laden had never been mentioned in The New York Times. China’s economy was less than one-eighth of its current size. CNN was the only general-interest cable news channel. Moderate Republicans occupied the White House and ran the Senate’s G.O.P. caucus.

Since 1992, as the technological miracles and

The fashion master cleanse

Fashion contradictions are palpable every September and October, when 80-degree days collide with 50-degree fronts and sandals bump boots on the morning commute.

But irony hangs even heavier in the air this year, with the approach of a second round of what started as a double dare between Kenosha native Heidi Hackemer, who works in advertising in New York, and colleague Tamsin Davies. Through Twitter and Facebook banter, the two became intrigued by the notion of a uniform — as a means of enhancing creativity.

“My friend and I got into a conversation about how much superfluous time we spend on what we wear,” Hackemer, 31, said. “We were looking at Tom Ford and Steve Jobs, who have these uniforms that remove that stress from their life. Tamsin Davies said, ‘Do you want to wear one outfit for a year?’ I said, ‘Are you crazy? No!'”

Reasoning their way to six items or less, Hackemer and Davies pledged themselves to that number of garments for 31 days. Exceptions and exclusions applied, including undergarments, pajamas, workout clothes — “items we wear out of necessity,” Hackemer said — as well as that pillar of personal style,

Five fashion flops for summer interviews

DEAR JOYCE: My daughter is between her junior and senior years in college and has several office job interviews scheduled for summer employment. Ihave been working in offices for a number of years and hear criticism about how some of the young women dress when they come in looking for employment. Can you back me up? — T.A.L.

Best-selling career development author Vicky Oliver ( can help you out. Oliver says you’re spot on, Mom. The New York-based image consultant and career coach spotlights five forget-me-fast fashion goofs when dressing for summer job interviews:

— TONE DOWN NAILS. For a summer position, your nails don’t belong in the Museum of Modern Art. Four nails on one hand in turquoise and one nail in rose adorned with sparkles are too creative for most office environments. You don’t want your interviewer mesmerized more by your fingertips than by what comes out of your mouth.

— COVER UP. Women should avoid tiny tank tops, sheer blouses with lacy underwear and hemlines that show leg and more leg. For men, leave muscle tees, unbuttoned shirts and shorts at home. Cleavage, arm muscles, chest hair or midriffs work for

How to look good on a budget

Jenny and Claire dashed across the school perimeter line together. The hated school uniforms blinked out and proper clothes took their place. Jenny was wearing a layered ensemble with a sheer top over a multicoloured blouse and an A-line skirt over light flowing trousers, a nice outfit for the real world outside school. But it was three days old. Claire’s was four days old. Jenny let her eyes slide over it without looking closely.

“We have to do better than this,” said Claire.

“And look at our nails.”

“Let’s not.”

Neither could afford high-resolution nails: they were stuck with a limited range of solid colours. And smart hair extensions were just a daydream. Other girls in their class had a new dress every day. Any adult woman with even a hint of style wore at least two different outfits a day. E-fashion changed as fast as the news and old e-fashion was as interesting as old news.

“This might as well be five days old,” said Claire. “The previews for tomorrow are up already and the whole look is changing. We are so-o-o last week.”

“And we are so-o-o broke.”

They headed towards Virtual Paradise for a couple of

What is the next big thing in the 2015 fashion industry

With a New Year right here, we are again at that point of the year when we try to figure out what the next big thing in fashion will be. New fashion collections appear for 2015, like Alexander Wang’s, and we all do our best to prepare for a new year of innovation, one that seems to be a lot more interesting than 2014. The fashion world is always evolving. It changes and what is really hot right now will most likely be seen as an old, expired trend tomorrow. Fashion watchers now see the fashion industry practically introducing brand new looks every day to respond to an increase in demands.

The influence of social media

In the past, people were not that aware of trends, and fashion was not as important as it is now. Now, besides reading articles, social networks like Facebook and Twitter make it easy to quickly see fashion show images and videos, changing everything. There is a clear increase in demand and new designers appear, trying to come up with the new look and promoting it further through social media.

Social media also becomes an important medium for the small to medium sized fashion designers and retailers to

3D printing Reinventing fashion

3D printing is conquering the fashion world. Although the pioneering new technology still has limitations, more designers are today experimenting with it and create entirely new looks. This spring, the first 3D print fashion show was organised in New York, showing what the future of fashion might be like, writes Regina Henkel.

The future scenario in the context of 3D printing is like this: every household will have its own 3D printer, and everyone will be able to design and produce their own products by simply printing them. The consumer will become the producer. Even if the consumer downloads the design from the Internet, the production will easily be done by the printer. It is the last phase of the democratisation of fashion, and the final solution for no-waste-production.

Essentially, 3D printing is an additive method: which means layer upon layer completely new structures can be built in three dimensions and seamlessly – without producing any waste. And, without over-production too. The raw materials for 3D printing are in plastics right now, but metals and even biomass are also possible. It’s only a question of time when 3D knitting and 3D cloth will together build